Monday, March 26, 2007
Wednesday, February 28, 2007
Thursday, February 15, 2007
Japanese Gameshow Clip
How can we possibly compete with that? Japanese Gameshow + Physical Comedy: guaranteed laughs.
Monday, February 12, 2007
New Alamo Campaign
The first chapters of the "Alamo Guide To Vacation Fun" are out. The guide will be an all-inclusive Florida Travel Guide, covering everything from "Asking For Directions" to "Proper Attire," from "Hitchhiking" to "Traveling On A Limited Budget." The illustrations were done by Nitrocorpz Design, from Goiânia, Brasil.
Saturday, January 27, 2007
Sony Bravia Spoof
How Michel Gondry Faked His Rubik's Cube Stunt
Ah, Michel... The old shooting backwards trick. You of all people.
Michel Gondry Solves a Rubiks Cube with his Feet
When you're a Gondry fan, you can't help but watch anything he does. Even stuff like this.
Tuesday, January 23, 2007
Relax. Tomorrow is going to be worse.
Friday, January 05, 2007
L'Original? La copie?
An insteresting french website that analyses similar ad ideas, identifying the original piece and the supposed copies, with full credits is Joe La Pompe. This compilation is just a confirmation of something we ad guys know already. All the ideas in the world are floating in the air and you have to move fast if you want to be l'original.
Friday, December 22, 2006
Dancing On Tables at Taverna Opa
The end of a great year has to be celebrated in a great way. With tasty greek cuisine, drinks, meze, and dancing on tables. Here's Taverna Opa South Beach according to themselves: "Previous dining norms are broken, spirits are lifted, with every single broken plate and every single napkin in the air. Taverna Opa is Fun, with a capital F." Thanks all DHP'ers for the hard work. 2006 was an awesome year. 2007 is going to be even better.
Visa Dinner at Barton G
It was a "Grandeza" dinner. Literally. The portions were as big as they were carefully art directed. We celebrated all the work done in 2006 and toasted to a promising 2007. At the end, needless to say, we paid with the number one card in the world. And we were this close to an Alka-Seltzer.
Delta Dinner at The Forge
Here's The Forge Miami according to CitySearch: "The sweet smell of money mingles with the heady aroma of dry-aged steaks cooked on an oak-fired grill. For 30 years, the Forge has been culinary ground zero for Miami's well-off and well-fed. Inside, the ornate decor features antique brick walls, pressed-tin ceiling, giant tapestries and stained-glass windows." We want to add that this place has one of the biggest wine cellars in America. That was our way to thank our first client for another great year working together. We look forward to help the New Delta take off in 2007.
Alamo Dinner at Blue Door
We had an incredibly yummy end-of-the-year dinner with Alamo at the restaurant Blue Door at the Delano (we recommend the ravioli for appetizer and the sea bass for main). We're excited with all the ideas we've been talking about for Alamo in 2007. So excited we don't mind going to Tulsa, Oklahoma, to talk about them...
Monday, December 18, 2006
Famous In India
Raj Kamble and Anselmo Ramos are considered local celebrities in India. The Mumbai-version of The New York Times has written an extensive article about their creativity, their take on the future of advertising, and their good looks. Raj was the first Indian adman to ever win an One Show Gold Pencil. Now Raj can go be back to his country and become a John Hegarty. And Anselmo can stay where he is and keep working.
Wednesday, December 06, 2006
One Show "Stella Artois" Gold on Gold
Our Head of Creative, Anselmo Ramos, and his former partner, the Art Director Raj Kamble, wrote a unique "Gold on Gold" piece about their Gold Pencil for Stella Artois "Coupons" campaign. Since they were the only "foreigner creative team" (a Brazilian writer and an Indian Art Director) working at a big New York agency like Lowe/New York, they decided to dedicate their Gold Pencil to all foreigners working abroad. They're even developing a website, twoforeigners.com, "The Official Website of Citizens From The Developing World Working In The Developed World." The goal is to create a place to share stories, cultural differences, tips, dos and donts, immigration laws, and even ways to get a green card. Which comes in handy when you're a multicultural agency like us. The site is still under construction. Meanwhile, you can read the Gold on Gold copy firsthand here. And for those who want to purchase the One Show vol. 28, go to http://www.oneclub.org/oc/store/?p=35. Obrigado and Dhanyavaad!
Monday, December 04, 2006
La Pinta, La Nina, La Santa Maria (by air)
"I Double Heart NY"
When you heart NY like we do, a second daily nonstop flight to that city immediately makes us think about tees and stickers.
Labels: new york
Thursday, November 30, 2006
Seven d+h+p’ers and some friends (all of whom shall remain nameless) spent the Thanksgiving weekend in Jamaica. All the touristic stuff got checked out. The Reggae Museum. The Green Grotto Caves. The Dunn’s River Falls. The Juicy Patties. All very cool. But the highlight of the trip was the “chauffeur” Mike. Every ride in his decaying van was a sort of “Speed” meets “Driving Miss Daisy.” It looks like this bunch did a lot, but the truth is they really didn't. After four days of endless tropical rain and rounds of every card game imaginable, everybody finally understood what cabin fever is all about. But hey, every trip is worth it, yah man.
Tuesday, November 21, 2006
Wednesday, November 15, 2006
Now this is entertainment
This is the kind of stuff ad agencies are competing with to get the consumer's attention: an Indian little person dancing to a catchy tune ("Holiday Rap" by M.C. Miker G & DJ Sven). We're doomed.
Monday, November 13, 2006
Thursday, November 09, 2006
Leap - A Revolution in Creative Business Strategy
Santiago Calatrava's Puerto Madero Bridge - A Case Study
Okay, so this story happened in 1999, way before diego+heymann+partners even existed. It doesn't matter. This is the kind of thinking that defines our DNA: to create not just advertising, but communications. The brief sounded just like any other brief: an ad campaign to promote a riverfront real estate development in Buenos Aires. It was an ambitious project, but the complex was by no means in a high-traffic area. The ad campaign had a clear goal: to generate awareness and drive visitors to the complex. The budget: $4 million. To Jorge Heymann, our dear founder, spending that amount of money on an ad campaign would be a mistake. Given its location, he concluded that no campaign would drive the level of traffic to the complex that was needed. So instead of building an ad campaign, Jorge proposed to build something that would literally and physically bring people to the complex: a bridge. A pedestrian bridge across the river would definitely drive traffic, exactly what the development needed. But it shouldn't be just another bridge. The bridge itself should be the attraction. A world-class structure designed by a world-renowned architect. Jorge convinced Santiago Calatrava, one of the most important architects in the world today, to build a new landmark to symbolize the new Buenos Aires. In dealing with Calatrava, Jorge went so far as to carry a client’s business card with his name on it. For all practical purposes, Jorge was acting as the client. Now that’s true partnership. Only possible with an enormous level of trust and respect. The outcome is a stunning work of architecture that will last way longer than any advertising annual. This is the kind of work we at diego+heymann+partners strive to do every day.
Tuesday, November 07, 2006
The Detox Cine Club
Kike, our Financial Director, had a brilliant idea. And it's not related to time sheets or expense reports. He's noticed that sometimes we intoxicate ourselves during lunch watching day time TV. Meet The Detox Cine Club. Every couple of weeks, we'll be able to enjoy classics such as "Vampiros En La Habana" (Juan Padrón, 1986) instead of "12 Corazones." The desintoxication process has begun.
Friday, November 03, 2006
Yo quiero Disneyland!
Delta's Bond Girls Reunion
To celebrate the new route JFK - Gatwick, Delta hosted a private party at the Stone Rose in the Time Warner Center in New York.
We had a couple of Dirty Martinis (shaken, not stirred) and mingled amongst some of our Delta clients and Grace Jones (A View To Kill, 1985), Jane Seymour (Live and Let Die, 1973) and Maud Adams (Octopussy, 1983). Unfortunately, we don't have pictures to prove. You will just have to believe us.
Paxport "Vol. 1"
Tuesday, October 31, 2006
We encourage everybody at diego+heymann+partners to explore creatives fields other than just coming up with great ideas for our clients. Matias Iribarne, one of our writers, founded the independent music label Emunity Records in 2001 with two other friends. The label is the final convergence of their friendship and dedication to good music. Emunity Records music is available at emunityrecords.com and you can also download your favorite tracks at iTunes, dancetracksdigital, clickgroove, napster, emusic, karmadownload.com, musicmatch and audiolunchbox.
Trust us your account
Monday, October 23, 2006
12 Nationalities. And counting.
Wednesday, October 18, 2006
diego+heyman+partners+miami ad school
Anselmo Ramos, our Head of Creative, has started teaching at the Miami Ad School (www.miamiadschool.com) the class Ideas First: Advanced Concepting. The first assignment was a real brief from Go Daddy (www.godaddy.com) to create a Super Bowl spot to introduce the new Go Daddy girl, the Indy race car driver Danica Patrick (www.danicapatrick.com). The kind of assignment is hard to get even in the real world.
Tuesday, October 17, 2006
2006 Latin Grammys + Delta
The Spanish "N"
To communicate the launch of Delta.com in Spanish, we've decided to use our dear "Ñ" in typical touristic settings. After all, how the Spanish language would be without words like "sueño" or "cariño"? So, for the first time ever, the "Ñ" can book its travel in its own language. This ad run in the Oct 06 issue of Alma Magazine, a magazine for the upscale hispanic in the US (http://www.alma.fm/). The A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, and Z welcome the "Ñ" to the world of online booking.